Public Relations - About

Education Language: Turkish Preparatory Class: Optional Type of Scores: TS-2

Along with the formation of modern society and the development of democratic system and free market economy, new methodologies and techniques for creating a strong representation in areas such as public relations, publicity, image, propaganda and advertising became more crucial in public domain. As a result of the urgent necessity of means and organisations for propaganda and publicity of the newly formed countries, especially the United States of America, with the aims of self-promotion, proving existence and forming power domains, initiation of the formation process in a professional manner for this field draws attention.

In the same way, in parallel to the development of a democratic system based on the principle of election, politicians tended to find the secret to success in politics among the techniques and methods of public relations such as publicity, propaganda, and advertisement. On the other hand, due to the competition that started together with the transition to a free market economy; companies, organizations and individuals who do business in the market started to consider promotion, advertising, propaganda, as well as public relations as the key to success, so the need for professionalization has emerged in this field. Hence, beginning from the 20th Century, it was inevitable to include public relations in communication education at colleges and universities. At this point, the field of public relations is a promising professional and scientific field within an interdisciplinary pattern. Üsküdar University Faculty of Communication, Public Relations Department providing undergraduate education aims to educate experts in public relations sector and qualified academicians of the future.

Syllabus Structure of the Department

Department’s syllabus includes consecutive and complementary courses ranging from the general to specific, from theoretical to practical with many elective courses open to take classes of other departments, thus its flexible, dynamic and updatable structure enables students to develop and use freely their interest and competence. For the first two years of education, courses at a great rate parallel with the other departments of the Faculty are required to be taken by the students, while in the third and fourth year, students are directed predominantly to elective courses and practical training in line with student’s the students interest and ability.

Employment Opportunities

Employment opportunities for graduates of Public Relations are quite wide and varied. Graduates can find employment opportunities at all fields related to public relations and advertisement. Also, corporate communications units of all private and public institutions and organizations provide significant employment opportunities for the graduates.  Graduates can also work as public relations and image consultant of politicians, private and public institutions and organizations, and individuals. Additionally, if students of public relations department practice education and training opportunities of other departments of the faculty, they can find employment opportunities at other areas of the media industry.